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Ryan Holiday: Let People Underestimate You

May 25th, 2008 by admin

Ryan Holiday is a new-media figure who works with several successful people, including one man worth hundreds of millions of dollars (nicknamed “The Executive”):

“The Executive’s big thing is being underestimated. As a rule, he almost never takes credit - the least of which includes not letting me use his real name. The idea is that ultimately it gives you the freedom to actually get things done. Tucker too - you’ve never seen Rudius Media mentioned in the press. They’ve been able to bifurcate themselves from their ego, to submit their emotions to strategy.

When someone doesn’t reckon you with the seriousness that you’d like, the impulse is to correct them. You want to remind them of what they’ve forgotten - your ego screams for you to indulge it. I think though, that when you really step back and think about it, you more often realize that you’ve just been handed an advantage. If you can not take it personally, if you can take the deep breath and hold your bearings, you buy yourself an incredible pocket of freedom.”

(source: http://www.ryanholiday.net/archives/ego.phtml)

Here are some more great posts from Ryan I bookmarked on del.icio.us:

http://del.icio.us/maximumwage/ryanholiday

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