Big Winner

I found this post by Dean Jackson while looking through Chris Yeh’s bookmarks on del.icio.us:
http://www.copywritersboard.com/copywriting-discussion/4967-60-minute-naked-truth-sales-letter-starter.html#post40510

I’ve been lurking for a while, and I thought I might contribute something that has helped me write several million-dollar sales letters for myself and others.

I think most people find the hardest thing to do is to get started writing.

It’s easy to get caught up in trying to figure out the best hook, or headline…but I have found an easy way to get a really quick head start on a letter.

I’d rather be golfing than sweating out a sales letter…so I’m very interested in achieving QUICK results.

It all starts with deciding exactly what I want someone to do…and then sitting down for 60 minutes to write an unedited hand-written letter baring the NAKED TRUTH of what I really want.

I sit down with a pen and a legal pad, and I start writing a stream of consciousness hand-written letter to ONE person I imagine as my IDEAL prospect.

I write the letter like they are the ONLY person who is going to get the letter, and I’m not concerned about the grammar, or the look, or the techniques of copywriting.

No one is actually going to see the letter…so I don’t edit myself.

I can get myself to sit down with the thought of having to get it all done in less than one hour. Sometimes, when I look up, it’s been 2 hours…but it didn’t feel like it.

Here’s the 10-part letter formula.

Dear Dean,

1) I’m writing to you because I want you to:

[insert my naked truth reason I'm writing...as if I were making my request known to a lamp Genie who could grant my wish]

ie: Take out your credit card and pay me $39 for my new book called…

2) The reason I’m writing to YOU specifically is because I think you want:

1.
2.
3.
etc.

3) Here is a list of what you get when you [buy my book]:

1. You get ______ — which means ________
2.
3.
etc.

4) If I were trying to guess the top 10 questions or objections you have about buying this today…they would be:

1.
2.
3.
etc.

5) So- here’s how I would clear those up for you:

1.
2.
3.
etc.

6) I want you to be completely without risk…so here’s my guarantee:

7) It’s really easy to get started…you just:

- click this button
- fill in this form
- call this phone number
- return this coupon
etc.

Once you decide to get started here’s what’s going to happen:

9) You need to do this right NOW because:

10) Here’s a list of people who have already [done this] and exactly what happened for them:

When you’re done with this exercise, it’s easy to start taking the naked copy elements from it and dressing them up to take out in public.

Try it, and let me know what you think.

Dean

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