Nido Qubein and the Importance of Customer Delight
July 1st, 2008 by admin
I’ve listened to some of Nido Qubein’s books on CD, and he is one of the most impressive speakers in the world today. Even better, he has the qualifications to share the keys to success.
From his about page:
“Nido Qubein’s business savvy led him to help start a bank in 1986 and today he serves on the board and executive committee of a Fortune 500 financial corporation with 115 billion-dollars in assets and 25,000 employees. He is also chairman of Great Harvest Bread Company with 218 stores in 42 states. He serves on the boards of several national organizations including the La-Z-Boy Corporation, one of the world’s largest and most recognized furniture retailers.”
There’s an article in the Chronicle of Higher Education that discusses Qubein’s experience as the president of High Point University, a private university in North Carolina:
http://chronicle.com/free/v54/i43/43a00104.htm
The article gives insight into some of the factors that contribute to Nido Qubein’s success in business. From personalized birthday cards to free food, there are many inexpensive ways to create a customer experience that energizes students and faculty members. If you compare High Point University to the bureaucratic and impersonal nature of many other schools, it’s easy to understand why High Point is growing and increasing revenue.
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